Let’s say this is an interview (and let’s face it, if you found my site you are probably interviewing me on some level). If you asked me what the one thing that separates me from any other marketing out there, it’s my ability to work in marketing as a business owner.
Working in marketing as a business owner has allowed me to gain valuable experience in regards to setting budgets, watching priorities, dealing with the end customer, and really dealing with the holistic picture of the business.
I don’t live on a marketing island. I see marketing as a piece of the whole. I think it’s a pretty big piece, but I know it’s not the only one. This helps drive decisions that lead to revenue, not just cool marketing.